The Yami Gautam-starring film Article 370 opens in theaters today with a goal of surprising everyone with its opening day box office receipts.
With Yami Gautam and Priya Mani in the lead roles, Article 370 is currently playing in theaters and is expected to perform better than anticipated. With its pre-sales in national theater chains, the movie has outperformed several Bollywood heavyweights in terms of advance booking. In more detail, let’s talk about advance ticket sales and the day one box office expectation below.
A potential surprise hit yet again?
The film is situated between The Kashmir Files and The Kerala Story, both of which shocked everyone with their box office results. Both movies proved to be enormous blockbusters, grossing over 200 crores net in India. Both releases benefited at the time of their releases from the discussion and controversy surrounding them, and this one is anticipated to do the same.
Also Read: Hanuman Box Office: Joins the 200-crore club
Tickets for national movie chains and a few other multiplexes are on sale today, on Cinema Lovers’ Day, for a discounted price of just 99 rupees. Consequently, movies that have recently hit theaters are reaping tremendous benefits; one such movie is Article 370.
According to industry rumors, on day one of advance sales, Article 370 sold about 1.21 lakh tickets at national theater chains (PVR INOX & Cinepolis). This figure, which ranks second on the list of Bollywood’s opening day pre-sales in national theater chains in 2024, is unexpected. With 1.45 lakh tickets sold on the first day, Hrithik Roshan’s Fighter is at the top.
It surpasses by more than three times the amount of tickets sold for Teri Baaton Mein Aisa Uljha Jiya (33K), starring Kriti Sanon and Shahid Kapoor. Additionally, it is higher than notable releases like Drishyam 2 and Laal Singh Chaddha.
Day 1 of Article 370 expectations
Article 370 could have made between 11 and 12 crores a day on any given day based on pre-sales at national theater chains, but this is where the discounted ticket prices come into play. The movie is currently aiming for a start in the range of 5-7 crores on day 1, which is also a very good result, with an average ticket price of 99 rupees in multiplexes. Positive word-of-mouth could raise this figure.
