Salaar Release: For quite some time, Bollywood critics and the media have been disparaging South films because they cannot stand the popularity of regional productions. Even Prabhas was not exempt from the repression. This suppression of theater allocation also affects his most recent release, Salaar. Due to partiality, the Bollywood distributors are favoring Dunki over the Prabhas film.
Because of this, the latter’s producers have decided to refrain from giving copies of their movie to PVR-Inox and Miraj theaters in specific states. The CEO of Miraj Group, Amit Sharma, expressed his confusion about the producers of Salaar feeling offended, saying that the exhibitor should be in charge of deciding how many shows to do.
Due to what some people believe to be unfair treatment, Chaluve Gowda of Hombale Films, the production company behind Salaar, confirmed that the movie will not be released in certain PVR-Inox and Miraj theaters.
Gowda declared, “We want the game to be fair,” emphasizing the value of equity in the sector. He said that Salaar’s producers would release the movie in theaters if exhibitors changed their schedules.
According to the Dunki team, Shah Rukh Khan will be releasing two films that will collectively earn Rs 500 crore, and they will be the first to announce, giving them priority.
Salaar Release Is Suppressed; Producers Make a Brave Choice
We have come across some absurd internet posts regarding unfair showcasing practices at PVRINOX, stated Kamal Gianchandani, President of the Multiplex Association of India and Chief Business Planning and Strategy of PVR Ltd. No one has more respect and appreciation for all of the producers whose films are being released in our theaters than all of us at PVRINOX. Commercial disagreements are to be expected when major films are released on the same day. It’s not the first time. This will not be the last time. Everything will soon fall into place. Please put these absurd theories to rest.
Dunki, starring Shah Rukh Khan, will be released on December 21, while “Salaar,” starring Prabhas, will be released a day later on December 22.
