Yami Gautam’s Article 370 is performing well at the box office and is expected to close week one with surprising numbers.
It was another day of over 3 crore for Article 370, with 3.15 crore more coming in. The film experienced a negligible drop from Monday (3.60 crore) to Tuesday (3.55 crore), and with this Wednesday’s hold, it has demonstrated a stronger grip at the box office.
The footfall is consistent on a daily basis, particularly at major urban multiplexes, indicating that the film is performing well among its target audiences. The film starring Yami Gautam has now grossed 35.75 crore and will be just shy of 40 crore by the end of the first week.
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Yami Gautam has now carved out a niche for herself, and following OMG 2, this is yet another successful venture for her. She is already a well-known name on OTT, having had several successes with original digital films. Now that Article 370 is doing so well in theaters and has a promising run on OTT, one can only wonder what kind of decisions she will make from here.
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