Virat Kohli surpasses Shah Rukh Khan by 88% to become India's Most Valuable Celebrity Brand; Akshay Kumar and Alia Bhatt fall to lower rankings - Check out the top ten
Virat Kohli surpasses Shah Rukh Khan by 88% to become India's Most Valuable Celebrity Brand; Akshay Kumar and Alia Bhatt fall to lower rankings - Check out the top ten

Virat Kohli surpasses Shah Rukh Khan by 88% to become India’s Most Valuable Celebrity Brand; Akshay Kumar and Alia Bhatt fall to lower rankings – Check out the top ten

Virat Kohli is the most valuable celebrity brand in 2023, with Ranveer Singh, Akshay Kumar, and others following closely behind. Look at the top ten.

Virat Kohli has struck again. He is not just the highest-paid Indian celebrity on Instagram, but also the most popular! Kroll has published a report on Celebrity Brand Valuation Rankings 2023, with Alia Bhatt, Akshay Kumar, and Shah Rukh Khan among the top ten. All the details may be found here!

“Brands, Business, Bollywood,” the ninth edition of the Celebrity Brand Valuation Study, has been launched by Kroll, the preeminent independent global risk and financial advising solutions organization. The ranking of the most influential celebrity brands in India is based on social media presence and brand attributes that are obtained from portfolios of brand endorsements.

The top 23 celebrities in India, according to Brands, Business, and Bollywood, have a combined brand valuation of $1.9 billion. This represents an interesting 18% increase over the $1.6 billion valuation in 2023. With a $227.9 million brand value, Virat Kohli is at the top of the list of celebrities with the highest brand valuation.

With a total of $203.1 million, Ranveer Singh has dropped to the second spot and is now behind Virat Kohli. In 2022, the former Indian cricket captain had a brand value of $176.9 million, while the Rocky Aur Rani Kii Prem Kahaani actor had a brand value of $181.7 million, toppling the list. The roles have reversed, but how?

Third place goes to Shah Rukh Khan, whose brand endorsement portfolio has seen a significant uptick to $120.7 million. For the first time since 2020, he has made it onto the list. His worth has increased by $65 million over the past year, largely because of Jawan, Dunki, and Pathaan.

With their respective scores of $111.9 and $101.1 million, Akshay Kumar and Alia Bhatt fell to the fourth and fifth places.

See here for the full ranking in Celebrity Brand Valuation 2023:

1. Virat Kohli: $227.9 million
2. Ranveer Singh: $203.1 million
3. Shah Rukh Khan: $120.7 million
4. Akshay Kumar: $111.9 million
5. Alia Bhatt: $101.1 million
6. Deepika Padukone: $96 million
7. MS Dhoni: $95.8 million
8. Sachin Tendulkar: $91.3 million
9. Amitabh Bachchan: $83.6 million
10. Salman Khan: $81.7 million

Kiara Advani deserves special recognition for moving up one spot in just one year, from 16th to 12th in the rankings. Katrina Kaif is another notable star who has made a comeback to the list of India’s most valuable celebrity brands, having been absent for five years.

Read Also: Anushka Sharma and their son Akaay were welcomed, Virat Kohli was spotted in London.

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