BTS Drops To #3 In K-Pop Brand Reputation Rankings
BTS Drops To #3 In K-Pop Brand Reputation Rankings

BTS Drops To #3 In K-Pop Brand Reputation Rankings For First Time In Five Years.

BTS is dethroned by emerging K-Pop bands SEVENTEEN and NCT for the first time in five years. Find out more.

BTS supporters, it’s time to show your strength as the iconic K-pop band is knocked off the top spot for the first time in five years. They have been at the top for years, and the January 2024 rankings have altered the landscape of brand repute in the K-Pop world. Scroll down to see which band is in which position and where the Bangtan Boys have moved.

SEVENTEEN has thirteen members: S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino. On the other side, BTS consists of seven members: Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. The Pretty U band emerged in 2015, two years after the Dynamite group formed.

According to the Korea Brand Reputation Research Institute via Koreaboo, SEVENTEEN has surpassed BTS to win the top spot on the list, while the boy band has dropped to third place, with another emerging K-pop group, NCT, taking second. According to sources, the Bangtan Boys had been at the top of the chart for almost 67 months, but the January discoveries resulted in a power change. The boy band that finished second on the list includes 26 members and is organized into various sub-units.

Jin, Jimin, Suga, J-Hope, Jungkook, RM, and V have led BTS to become a global sensation throughout the years, with millions of fans known as ARMY.

The ranking is based on their growth in popularity, particularly in album sales. SEVENTEEN released a little album last year, which could explain the change in placements on the list, since the Dynamite stars lag behind the members presently serving in the military.

From January to November 2023, SEVENTEEN sold over ten million album copies, and their single FML is one of the most successful ever. According to the Hindustan Times, the Super Singers beat BTS’ previous record of 5.03 million units sold during Map of the Soul: 7 Eras. In addition, FML’s first week sales surpassed the pre-orders for the Dynamite vocalists’ 2019 album, Map of the Soul: PERSONA, by an estimated one million copies.

SEVENTEEN is ranked first, followed by NCT, BTS, RIIZE, ZEROBASEONE, THE BOYZ, Stray Kids, EXO, SHINee, ASTRO, ATEEZ, Super Junior, TVXQ, BTOB, and BOYNEXTDOOR.


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